![]() Launched a few weeks ago, Snap Map is a feature that helps users view in real time where friends are and discover content around the globe. Snap was also a first mover with the launch of Snap Map. In a Form S-1 filing, Snap revealed that over 25% of its Daily Active Users (DAUs) post to their Stories per day. Each individual user has access to “My Story” and can join community “Live Stories.” Plus there are Publisher Stories that can be created by Snap’s publisher partners. Snapchat Stories are now a focal point of the app and it contributes to daily active users (DAUs) spending an average of around 25 minutes a day on the platform. Snapchat Stories allows users to create a chain of photos and videos that can be viewed an unlimited number of times within 24 hours. One of Snap’s biggest engagement drivers is Stories, a feature that launched back in October 2013. From its inception, Snapchat has also had an aggressive product innovation strategy, launching colossal features ranging from Stories to Lenses to Face Swap in a quick time horizon. If you can’t add the Snapchat account link to the Facebook, please keep in mind that you have to be a Facebook page admin to add social media account links to the Facebook page.Snapchat has historically held the first mover advantage in the ephemeral messaging and vertical video space. The Snapchat link should be added to the Facebook page now.
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